Insights

5 Simple Ways to Reduce Cart Abandonment

Practical steps every store can take to increase their conversions and recover lost sales.

Challenge

The client needed a professional website that could capture attention, reflect their brand values, and serve as a central hub for their services. The main challenge was to balance a clean, modern design with smooth performance and ensure the site could scale with their growing needs.

Process

I started with research and wireframing to define the structure and user flow. From there, I created a design system in Figma to establish consistent visuals and typography. Once approved, I built the site in Webflow, integrating subtle animations and responsive layouts for a seamless experience across devices. Regular feedback loops with the client kept the project aligned and refined at each stage.

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Outcome

The final site is sleek, engaging, and highly functional. It communicates the brand clearly, makes navigation intuitive, and encourages visitors to take action. With optimized performance and modern visuals, the website positions the client as a trusted, forward-thinking business in their industry.

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